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References


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Brokers sharing their research with Valuatum Platform

October 1 2002

Dr. Jaakko Niemelä
General Manager
Mandatum Stockbrokers (Mr Niemelä worked for Mandatum Stockbrokers up till 6/2003 when he left Mandatum to serve as CEO and founding partner of a company specialized in value definition)

We have adopted Valuatum Platform in summer 2002. Originally our main aim was to streamline our research delivery. Another important aim was to get our research numbers in database in order to get aggregate data easier than before and be able to track the estimate changes, which reveal a lot of important information.

The both aims have been fulfilled. Further benefits have come from faster and more illustrative delivery of our research numbers to our customers. The analysts, brokers and customers can currently look at the same fresh numbers and graphs in our Extranet while talking on the phone on any followed company.

Customers have themselves praised especially the transparency of our research: they can all the time view all the current research numbers we produce, the changes we have made to our numbers and even the underlying assumptions of our DCF-based fair values. Some clients also appreciate much the exceptional possibility to get valuation models even from the smallest companies followed and test the effect of their own assumptions to the key figures and DCF-valuation.

The investment made could be grounded by its cost savings achieved in the long run. However we see the bigger effect coming from revenue side as our customers get better service and that will improve our market share. We have already seen this phenomenon although we are not very near the full potential of this system. We could still use the system more effectively in the interaction with our clients in day-to-day operations. So far we have not even introduced this system to all our clients.

We also believe that this software service is nearest possible what the investors can currently wish. So far, no investor that has seen the service in action has claimed that the competitors have better and more useful systems to offer.


Our wide clientele consists of Finnish and international institutions as well as Finnish private customers. We want to offer our customers different possibilities to trade stocks in ways best-suited for them. For stock trading our customers can choose a personal contact with a broker or they can give their orders both in our branches and in the call centre. In addition we offer a possibility to utilise new technology – you can give your orders online via Internet or wireless mobile terminal.

 

 

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